Your complete guide to Roll Film Week

Welcome to the Roll Film Week community! Roll Film Week happens twice each year, in January and July. It’s a chance for film photographers around the world to share 35mm and medium format photos online.


We’re just ONE WEEK away from the next #RollFilmWeek.

Here’s what you need to know about joining the party. It all happens online, July 23-27.

This week: Prepare and share

  • Shoot, develop, and scan your photos. You can post recent work or vintage photos, as long as they’re made with 35mm or medium format film. More details about the “rules” below.

  • Invite other film photographers. More photographers make Roll Film Week more fun. Tell your friends to follow on Instagram, join the Flickr group, and sign up for the email newsletter.

  • Request a sticker. If you’d like to receive a Roll Film Week sticker in the mail, don’t forget to enter your address in our Google form. It’s free, and we’ll send it anywhere in the world.

  • Watch Instagram for updates. We’ll share any last-minute information via @rollfilmweek on Instagram, and we’ll also send another email reminder next weekend.


Next week: Post and connect

Start posting your photos on Monday, July 23. A few guidelines:

DO post 35mm and medium format images. (More obscure types of roll film are also fine.) Please consider providing camera and film information in your captions.

DO NOT post large format (sheet film) photos, instant film photos, or digital photos. (We love apps like VSCO, too, but digital simulation of film doesn’t count; Roll Film Week is exclusively for analog photography.)

DO share images that haven’t been posted on Instagram or Flickr before. They don’t have to be recent; feel free to scan vintage photos or past work.

DO participate on Instagram and/or Flickr — you don’t have to post your photos both places, but it’s more fun that way.

On Instagram, use the #RollFilmWeek hashtag — that’s the tag we’ll check when we curate daily features. There’s no limit on the number of photos you can post, but we recommend only two or three images per day.

On Flickr, add your photos to the Roll Film Week group. You can only post two photos per day here. This group is modeled after Polaroid Week and the rules are similar. Please review the guidelines on the bottom of the group page on Flickr.

Discover, follow, and support other photographers. The purpose of this week is to celebrate film and connect with other people who love film photography. Please take time to browse the Instagram hashtag and/or Flickr pool and get to know other members of the community.


What to expect from this newsletter

We’re using Substack to manage our list and send emails. There will always be a free version of this newsletter, but Substack offers a paid subscription option if we want to expand in the future. We have no plans to do that right now.

Substack also offers some community features, which we’re excited to test with this first newsletter. If you hit “reply all,” you should be able to post a comment online and engage in conversation with other subscribers. (This should go without saying, but unkind comments will not be tolerated.)

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Questions? Comments? Get in touch.

If you reply to this email, you’ll reach me — Jessica Hibbard. I started Roll Film Week last year with a group of friends and fellow photographers, and I’m taking responsibility for the email newsletter and Instagram account.

Roll Film Week is a group effort. Rachel James designed the logo and our forthcoming stickers. Meredith Wilson, Jenna Gersbach-King, Ina Echternach, and Jes Lee help us run the Flickr group. Many others support and promote this community. Please take some time this week to look at the amazing work posted to the Instagram hashtag and Flickr group — it will make you feel inspired and excited for next week.

Let’s get rolling!